About Accrue
Accrue is a private wealth distributor serving a limited number of Indian and NRI families. Founded in Delhi in 2019, by one partner, on one idea: that most wealth firms are paid to track products, and that a better firm is paid to think.
Indian wealth management, by and large, has become a distribution business dressed up as an advisory one. The big names sell access to a shelf. The small names sell themselves. Families are left to work out, on their own, what is actually being done for their capital — and at what cost.
We started Accrue because the middle ground — a distributor who behaves like a fiduciary, earns commissions transparently, and takes conviction-led positions — was missing.
Stewardship is custody of a client’s life’s work, across generations. It is not advice (which is opinion). It is not sales (which is transaction).
We are a SEBI-registered distributor. We earn commissions from product manufacturers, disclosed on every recommendation. What clients pay us for is access, conviction, and the care that goes into saying no to the long list of products we choose not to distribute.
Dev founded Accrue in 2019 after a career spent in wealth management at larger institutions — enough time to see both how the business is supposed to work and how it has quietly drifted from that.
He is the first and, for now, the only partner. That is a choice, not a shortcoming. It means every family who works with Accrue works with him, and that no decision about your capital passes through a team in rotation.
Dev reads slowly, writes often (see the Journal), and is never more than one email away. He is based in Delhi; meetings travel when the client does.
Three things, held tightly:
First, that the real return — what is left after cost, tax, inflation, and currency drift — is the only number that matters. The rest is narrative.
Second, that trust compounds before a portfolio does. The cornerstone of wealth is not a view; it is the conviction to hold one when everyone around you is selling theirs.
Third, that simplicity is a discipline, not a style. If an idea cannot be drawn on a napkin or written on one line of a notebook, we have not thought hard enough about it yet.
We are deliberately a small firm. We serve a limited number of families; we do not publish an AUM figure because we think the number tells you less than the relationships behind it. What we will say:
Accrue has been in practice since 2019. We work with families across more than 100 Indian pincodes, and NRI families in more than ten countries. Our minimum engagement is typically around ₹5 crore of investable capital — case-by-case; we have said yes below it, and no above it.
Our first meeting is ours to earn. No pitch, no product. Start a conversation →